{"id":234,"date":"2018-06-30T09:35:02","date_gmt":"2018-06-30T09:35:02","guid":{"rendered":"https:\/\/www.ukbwg.org.uk\/?page_id=234"},"modified":"2026-05-07T09:16:23","modified_gmt":"2026-05-07T09:16:23","slug":"bwg-position-statements","status":"publish","type":"page","link":"https:\/\/www.ukbwg.org.uk\/?page_id=234","title":{"rendered":"Press releases and statements"},"content":{"rendered":"<ol>\n<li>\n<p><a href=\"https:\/\/www.ukbwg.org.uk\/wp-admin\/upload.php?item=946\">Decade of campaigning sees significant decline in flat-faced dog registrations<\/a> &#8211; 7th May 2026<\/p>\n<\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2025\/08\/250819-Richard-Madeley-Pug-Lookalike-competition.pdf\">Welfare concerns over Pug with very noisy breathing winning a Richard Madeley Lookalike competition<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2025\/02\/030225-BWG-Press-Release-Call-to-all-UK-Organisations-to-show-responsible-behaviours-in-relation-to-flat-faced-dogs_FINAL.pdf\">Animal Welfare Experts Call on all UK Organisations to Show Responsible Behaviours to help Tackle Welfare Crisis caused by Brachycephaly (flat-faced) in Dogs<\/a> &#8211; 3 February 2025\u00a0\u00a0<\/li>\n<li>\n<p><a href=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2024\/11\/241106-BWG-Prees-Release-EXPERTS-WARN-NOISY-BREATHING-IS-SIGN-OF-SUFFERING-IN-POPULAR-DOGS.pdf\">Experts warn noisy breathing is sign of suffering in popular dogs &#8211; 6th Nov 2024<\/a><\/p>\n<\/li>\n<li>\n<p><a style=\"font-size: revert;\" href=\"https:\/\/www.ukbwg.org.uk\/?page_id=890\">Expert group welcomes Crufts respiratory function entry requirement for flat-faced dogs &#8211; 10 April 2024<\/a><\/p>\n<\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=857\">Public urged to follow new flat-faced dog national plan to protect canine welfare<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=841\">Pugs must keep off the pounds, experts warn &#8211; 27 January 2023<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=846\">UK Brachycephalic Working Group commits to five-year strategy &#8211; 1 December 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=744\">The Brachycephalic Working Group statement on the Norwegian dog breeding court case &#8211; 4 February 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=727\">BWG raises concerns over \u2018unacceptable\u2019 extreme breeding following reports of \u2018hairless French Bulldog puppies\u2019 bred in Scotland &#8211; 27 January 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=700\">Dog welfare exerts warn not to buy flat-faced puppies ahead of festive season &#8211; 24 November, 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2021\/07\/NEW-RESEARCH-REVEALS-HOT-WALKS-ARE-BIGGEST-RISK-OF-HEAT-RELATED-ILLNESS-FOR-DOGS-July-7-2021-1.pdf\">New research reveals hot walks are biggest risk of Heat-Related Illness for dogs &#8211; July 7, 2021<\/a><\/li>\n<li><a href=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2021\/07\/PANDEMIC-PUPPY-BOOM-WORSENING-\u2018FLAT-FACED-DOG-HEALTH-CRISIS-EXPERTS-WARN-May-11-2021-1.pdf\">Pandemic puppy boom worsening &#8220;flat-faced&#8221; dog health crisis, experts warn\u00a0 &#8211; May 11, 2021<\/a><\/li>\n<li><a style=\"font-size: inherit;\" href=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2021\/07\/FLAT-FACED-PUP-POPULARITY-PLUNGES-AFTER-YEARS-OF-SOARING-Sept-19-2021-1.pdf\">Flat &#8211; faced pup popularity plunges after years of soaring &#8211; Sept 19, 2020<\/a><\/li>\n<\/ol>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>DOG WELFARE EXPERTS ISSUE WARNING AS DEMAND FOR \u2018FLAT-FACED\u2019 PUPPIES INCREASES SHARPLY DURING COVID-19 PANDEMIC<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><strong>Animal welfare organisations, vets and breeders urge public not to buy a \u2018pandemic puppy\u2019 and warn of worsening health crisis for in-demand flat-faced breeds <\/strong><\/p>\n<p style=\"text-align: center;\">June 24th, 2020<\/p>\n<p>Dog health and welfare experts including vets, rescue organisations, scientists and breeders are urging the public to \u2018stop and think before buying a flat-faced dog\u2019, as online searches for \u2018getting a dog\u2019 reaches an all-time high, while the French Bulldog becomes the UK\u2019s most popular breed.<\/p>\n<p>New statistics from PDSA and released by the Brachycephalic Working Group (BWG) show that Google searches for \u2018buying a puppy\u2019 increased by 175 per cent in just one month of UK lockdown compared to the average.<\/p>\n<p>And according to the latest 2020 registration data released by BWG member organisation the Kennel Club, the French Bulldog \u2013 a brachycephalic or \u2018flat-faced\u2019 breed \u2013 is once again the UK\u2019s top dog, with the highest puppy registrations of any breed during January to March 2020. Searches for French Bulldog puppies via the Kennel Club\u2019s \u2018Find a Puppy\u2019 tool also increased by 225 per cent during April and May 2020, as people stayed home, compared to the same time last year.<\/p>\n<p>Brachycephalic breeds, such as French Bulldogs, Bulldogs and Pugs \u2013 often referred to as flat-faced dogs due to their short muzzle \u2013 can suffer from a number of health problems such as breathing, eye, spine, dental and skin-fold issues. In addition, unscrupulous breeders and traders are cashing in on the high demand by farming them in huge numbers and often poor conditions &#8211; whether bred in the UK or imported from abroad. These twin problems have created one of the most pressing welfare issues for dogs right now in the UK.<\/p>\n<p>The Brachycephalic Working Group includes the major stakeholders in dog welfare in the UK including the Kennel Club, PDSA, Dogs Trust, RSPCA, the Royal Veterinary College, the University of Cambridge, the British Veterinary Association, the British Small Animal Veterinary Association, DEFRA, and breed clubs. The BWG warns that this increased demand for flat-faced puppies fuelled by the pandemic could worsen the already serious health and welfare crisis faced by these breeds, and are asking the public to \u2018stop and think before buying a flat-faced dog\u2019.<\/p>\n<p>\u201cWe are concerned that some puppy buyers might not be fully considering, or be aware of, the long-term responsibility and commitment that comes with getting a dog, especially a flat-faced dog,\u201d commented Dan O\u2019Neill, Chair of the Brachycephalic Working Group. \u201cIt\u2019s vital that people stop and think. Getting a flat-faced puppy without being aware of the potential health and welfare issues they might face, especially if they are bred indiscriminately to meet demand, will have a devastating and long-lasting impact for thousands of dogs and owners in the UK.<\/p>\n<p>Dr O\u2019Neill continued: \u201cRather than making an impulsive decision, or choosing a dog because it seems popular, cute or fashionable, we urge anyone considering buying a flat-faced breed to do their research first. It is true that some flat-faced breeds often have lovely characters, but do you really want to contribute to a welfare crisis where thousands of puppies are bred in appalling circumstances just to satisfy the huge demand for these breeds? Our message could not be clearer: Stop and think before buying a flat-faced breed.\u201d<\/p>\n<p>The impact of sudden and large increased population sizes is such a concern for researchers that the Brachycephalic Working Group have previously published a joint statement on this risk for dogs, alongside guidance on what can be done to help, on their website: <a href=\"https:\/\/www.ukbwg.org.uk\">www.ukbwg.org.uk<\/a> \u00a0<\/p>\n<p>For anyone who wants to find out more about the right way to get a puppy, including how to do your research, there is information available at <a href=\"http:\/\/www.thepuppycontract.co.uk\">www.thepuppycontract.co.uk<\/a>. If you are committed to buying a puppy, aim to find an experienced and responsible breeder and be prepared to wait for the right dog to become available. For those looking to find out more about flat-faced breeds specifically, there is further information about the issues they can face available at: <a href=\"http:\/\/www.thekennelclub.org.uk\/getting-a-dog-or-puppy\/buying-a-dog\/buying-a-flat-faced-brachycephalic-puppy\/\">www.thekennelclub.org.uk\/getting-a-dog-or-puppy\/buying-a-dog\/buying-a-flat-faced-brachycephalic-puppy\/<\/a><\/p>\n<p>Media coverage:<\/p>\n<ul>\n<li>Mail Online:\u00a0<a title=\"Original URL: https:\/\/www.dailymail.co.uk\/sciencetech\/article-8454481\/Demand-French-Bulldogs-Pugs-soars-pandemic.html. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.dailymail.co.uk%2Fsciencetech%2Farticle-8454481%2FDemand-French-Bulldogs-Pugs-soars-pandemic.html&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351151121&amp;sdata=UDvrgQhiZlSrxVcufE0jB5Jjge%2B1nQNiYNL3jFsul18%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/www.dailymail.co.uk\/sciencetech\/article-8454481\/Demand-French-Bulldogs-Pugs-soars-pandemic.html<\/a><\/li>\n<li>Third Force News:\u00a0<a title=\"Original URL: https:\/\/thirdforcenews.org.uk\/tfn-news\/daily-coronavirus-roundup-for-third-sector-wednesday-24-june. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fthirdforcenews.org.uk%2Ftfn-news%2Fdaily-coronavirus-roundup-for-third-sector-wednesday-24-june&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351151121&amp;sdata=1mClgOUldg%2B1uM%2Bjn1ahh%2F85F%2BsDOt%2FKQQ1wrZYGSuo%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/thirdforcenews.org.uk\/tfn-news\/daily-coronavirus-roundup-for-third-sector-wednesday-24-june<\/a><\/li>\n<li>Northern Times (online):\u00a0<a title=\"Original URL: https:\/\/www.northern-times.co.uk\/news\/concern-over-increase-in-purchase-of-flat-faced-dogs-203795\/. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.northern-times.co.uk%2Fnews%2Fconcern-over-increase-in-purchase-of-flat-faced-dogs-203795%2F&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351161120&amp;sdata=%2FSWKDIA5zaT8tczpWb3D1KALMSwX3DL8DGxIOtOu9l8%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/www.northern-times.co.uk\/news\/concern-over-increase-in-purchase-of-flat-faced-dogs-203795\/<\/a><\/li>\n<li>Vet Times:\u00a0<a title=\"Original URL: https:\/\/www.vettimes.co.uk\/news\/brachy-warning-as-french-bulldog-returns-as-top-dog\/. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.vettimes.co.uk%2Fnews%2Fbrachy-warning-as-french-bulldog-returns-as-top-dog%2F&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351161120&amp;sdata=Vc4VwvCdsR%2FySTDp0gxG9FXGNY7Hd5G1U3GbYeXYdDY%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/www.vettimes.co.uk\/news\/brachy-warning-as-french-bulldog-returns-as-top-dog\/<\/a><\/li>\n<li>BSAVA:\u00a0<a title=\"Original URL: https:\/\/www.bsava.com\/News\/ArticleID\/2768\/Dog-welfare-experts-issue-warning-as-demand-for-%E2%80%98flat-faced%E2%80%99-puppies-increases-sharply-during-covid-19-pandemic. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.bsava.com%2FNews%2FArticleID%2F2768%2FDog-welfare-experts-issue-warning-as-demand-for-%25E2%2580%2598flat-faced%25E2%2580%2599-puppies-increases-sharply-during-covid-19-pandemic&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351171114&amp;sdata=NR6NQoIZGkcVBYz%2BY8YI3aB0OaeCYCjj8jOg7WnYU8I%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/www.bsava.com\/News\/ArticleID\/2768\/Dog-welfare-experts-issue-warning-as-demand-for-%E2%80%98flat-faced%E2%80%99-puppies-increases-sharply-during-covid-19-pandemic<\/a><\/li>\n<li>Your Dog:\u00a0<a title=\"Original URL: https:\/\/www.yourdog.co.uk\/the-your-dog-blog\/warning-issued-as-demand-for-flat-faced-puppies-increases-during-covid\/. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.yourdog.co.uk%2Fthe-your-dog-blog%2Fwarning-issued-as-demand-for-flat-faced-puppies-increases-during-covid%2F&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351171114&amp;sdata=oZvPuf%2B7R8In7tNQZSUSNUP%2BWXJ%2Fsakzr7shmLfpCjE%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/www.yourdog.co.uk\/the-your-dog-blog\/warning-issued-as-demand-for-flat-faced-puppies-increases-during-covid\/<\/a><\/li>\n<li>VN news:\u00a0<a title=\"Original URL: https:\/\/vnonline.co.uk\/vn\/news\/19486\/Lockdown-sees-surge-in-online-searches-for-French-bulldogs. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fvnonline.co.uk%2Fvn%2Fnews%2F19486%2FLockdown-sees-surge-in-online-searches-for-French-bulldogs&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351181113&amp;sdata=0IoRu%2B0CQlF0fbD5LAWIgb82E3CQZKv6ZroyrhD9mEA%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/vnonline.co.uk\/vn\/news\/19486\/Lockdown-sees-surge-in-online-searches-for-French-bulldogs<\/a><\/li>\n<li>MRCVS online:\u00a0<a title=\"Original URL: https:\/\/mrcvs.co.uk\/en\/news\/19486\/Lockdown-sees-surge-in-online-searches-for-French-bulldogs. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fmrcvs.co.uk%2Fen%2Fnews%2F19486%2FLockdown-sees-surge-in-online-searches-for-French-bulldogs&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7Cf400d734ded8413afef008d8190a1369%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286878351181113&amp;sdata=L3A6AcQtvSgxj7EjQeIYAEBDz8i6j8RwNBXO2ttChlQ%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/mrcvs.co.uk\/en\/news\/19486\/Lockdown-sees-surge-in-online-searches-for-French-bulldogs<\/a><\/li>\n<li>Vet Click:\u00a0<a title=\"Original URL: https:\/\/www.vetclick.com\/news\/dog-welfare-experts-issue-warning-as-demand-for-flat-faced-puppies-soars-during-pandemic-p6454.php. Click or tap if you trust this link.\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.vetclick.com%2Fnews%2Fdog-welfare-experts-issue-warning-as-demand-for-flat-faced-puppies-soars-during-pandemic-p6454.php&amp;data=02%7C01%7Ccpegram%40rvc.ac.uk%7C9ed5f53032c94420ac6508d8190b5219%7C45a3be7c94024fbead438d1faebfb42d%7C0%7C0%7C637286883707201700&amp;sdata=IWpOZERhDBu2S9plNcvakHQ3RlPunQokH%2FZ%2F8NXfjY8%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\">https:\/\/www.vetclick.com\/news\/dog-welfare-experts-issue-warning-as-demand-for-flat-faced-puppies-soars-during-pandemic-p6454.php<\/a><\/li>\n<\/ul>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>Flat-faced dogs at increased risk from pet obesity epidemic<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>On World Obesity Day, animal experts say popular dog breeds such as Pugs and English Bulldogs are at special risk<\/strong><\/p>\n<p style=\"text-align: center;\">October 11th, 2019<\/p>\n<p><strong>\u00a0<\/strong>Couch-potato lifestyles and harmful junk food diets, scraps and treats are threatening the health of millions of pets. Now, leading pet welfare experts are warning that flat-faced dogs are at increased risk from the effects of piling on the pounds, and are urging owners to take action this World Obesity Day (11 October 2019).<\/p>\n<p><strong>\u00a0<\/strong>With research showing almost half of dogs (48%) are overweight or obese*, huge numbers of our four-legged friends are sadly suffering devastating health problems as a result. Heart issues, arthritis, joint problems, diabetes and the daily struggle of carrying too much weight to enjoy life may all be associated with obesity and are issues that are seen every day by vets and vet nurses across the UK.<\/p>\n<p>But of the many types of dogs affected, flat-faced breeds such as Pugs, and English Bulldogs, are at even higher risk of developing potentially fatal health problems from being overweight or obese. The Brachycephalic Working Group (BWG) \u2013 made up of leading experts in dog health and welfare, veterinary organisations, charities and breed clubs \u2013 is urging all owners to ask for their vet\u2019s advice on how to check their pet\u2019s weight and body condition on World Obesity Day.<\/p>\n<p>Chair of the BWG, Dr. Dan O\u2019Neill said: \u201cObesity is one of the most common disorders affecting our dogs, according to Royal Veterinary College VetCompass research. But while obesity can harm any dog, it is of particular concern for flat-faced (brachycephalic) dogs. Many of these dogs already struggle to breathe freely because of their squashed faces, which leads to snoring and noisy breathing. Consequently, excess bodyweight with fat deposits in the neck and chest only worsens these breathing problems in flat-faced dogs.<\/p>\n<p>\u201cTo highlight the scale of this problem, VetCompass research has shown that obesity is the single most common disorder in Pugs. Given the unique issues relating to obesity in Pugs, Cambridge University have developed a breed-specific body condition scoring chart for Pugs. The volume of evidence showing that obesity is so common and harmful means that obesity cannot be ignored; it is a real and present danger, especially for flat-faced breeds. BWG has therefore identified preventing and managing obesity as a key priority for improving the welfare of brachycephalic breeds.\u201c<\/p>\n<p>The annual PDSA PAW Report cited obesity as one of the most concerning issues facing pets in the UK according to a survey of veterinary professionals by the British Veterinary Association and the British Veterinary Nursing Association. Additionally, a Pet Food Manufacturing Association (PFMA) survey of veterinary professionals highlighted that all vets were concerned about the high frequency of pet obesity and 74% believed that its frequency had increased in the last five years.<\/p>\n<p>Sean Wensley, PDSA Senior Vet and BVA Past President, commenting on the obesity epidemic said: \u201cPets are usually regarded as family members and owners often express their love by giving food and treats. Coupled with a lack of exercise, this is having a devastating effect on our pets, but flat-faced dogs are in particular danger of developing breathing problems.<\/p>\n<p>\u201cPrevention is always better than cure. But even if pets are already overweight or obese, the good news is that it can be reversed with the right diet and exercise advice from veterinary professionals. Over the years, PDSA has helped transform some of the UK\u2019s most overweight pets into fit and healthy animals through its Pet Fit Club competition, and by running weight clinics at its 48 Pet Hospitals around the UK. We would urge owners to speak to their vet or vet nurse to get the help and guidance they need to help their pets lead a healthier and happier life.\u201d<\/p>\n<p>Dr. Dan O\u2019Neill concluded: \u201cOwners love their dogs but are often completely oblivious that their dog is overweight or is suffering from obesity. We hope that by raising awareness of this issue, we can help more owners recognise obesity as a serious problem and encourage them to seek veterinary advice.\u201d<\/p>\n<p>For more information about keeping pets fit and healthy, including a video guide on how to assess a pet\u2019s body shape, visit <strong>www.pdsa.org.uk\/obesity<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-483 aligncenter\" src=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2019\/10\/Pug.jpg\" alt=\"\" width=\"296\" height=\"282\" srcset=\"https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2019\/10\/Pug.jpg 739w, https:\/\/www.ukbwg.org.uk\/wp-content\/uploads\/2019\/10\/Pug-300x286.jpg 300w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/strong><\/p>\n<p>This is an example of some of the activities that are taking place in the UK to highlight the importance of weight management in brachycephalic dogs. Percy the Pug is taking part in PDSA\u2019s annual Pet Fit Club competition after his owner became concerned that his excess weight was preventing him from running and playing as he used to. PDSA vets and vet nurses are working with Percy\u2019s owner over a 6-month period to help him lose about 3.5kg. This should bring him back to his ideal weight and help Percy to lead a much healthier, happier life. PDSA is a member organisation of BWG, and is one of many groups working to tackle the pet obesity issue in the UK.<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>\u2018FLAT-FACED\u2019 PUP POPULARITY PLUNGES AFTER YEARS OF SOARING <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Health and welfare experts welcome new figures which indicate a downward trend in Pug popularity<\/strong><\/p>\n<p style=\"text-align: center;\">September 19, 2019<\/p>\n<p>Hugely popularised in recent years by celebrities, social media and inadvertent advertising, Pugs, French Bulldogs and Bulldogs are now beginning to see a dip in popularity, according to new registration statistics released by dog welfare organisation the Kennel Club. Miniature Dachshunds &#8211; another favourite with celebrities and advertisers &#8211; meanwhile, continue to soar and may become the UK\u2019s tiny top dog by the end of the year.<\/p>\n<p>Compared with the first six months in 2018, there have been 31 per cent fewer registrations of Pug puppies, seven per cent fewer Bulldogs and eight per cent fewer French Bulldogs in the first six months of 2019. This is the first time in almost a decade these popular breeds have seen a decrease in their numbers in the UK. At the other end of the scale, Miniature Smooth Haired Dachshunds, a breed owned by celebrities including Adele and Tanya Burr, popularised on social media and starring in many billboard and TV adverts, have increased in popularity by 23 per cent since 2018 according to the new data.<\/p>\n<p>Brachycephalic breeds \u2013 often referred to as flat-faced dogs due to their short head \u2013 can suffer from a number of health problems such as breathing, eye and skin-fold issues. These health issues, coupled with the welfare issues that stem from filling their high demand through irresponsible high-volume breeding and importing from abroad, have created one of the most pressing welfare issues for dogs in the UK. In the last decade, French Bulldogs have risen in popularity by an astronomical 3488 per cent, Bulldogs by 135 per cent and Pugs by 118 per cent.<\/p>\n<p>The Brachycephalic Working Group (BWG), made up of vets, national animal welfare organisations, scientists, and dog breed clubs whose aim is to raise awareness of the issues that some of these dogs can face and to emphasise the importance of potential owners going to a reputable breeder who puts health first, broadly welcome the new Kennel Club figures. \u201cThe dropping registrations for these key flat-faced breeds are a step in the right direction and we do welcome them, although with some caution,\u201d said Dan O\u2019Neill, Chair of the BWG. \u201cWe hope this is a sign that more puppy buyers, owners and breeders are considering the health and welfare implications these dogs can face, especially if these dogs are bought on an impulse solely because they \u2018look cute\u2019 but with little understanding of their potential health issues, or that they are bred indiscriminately to meet demand.\u201d<\/p>\n<p>In 2017, the BWG penned an open letter to advertisers urging them to avoid using flat-faced dogs as promotional aids in the media. Since then, the group has continued to engage with advertisers about the issues. More recently, the group assisted and advised Disney to help mitigate the potential negative health and welfare consequences their film, <em>Patrick the Pug<\/em>, could have on the breed. And last Christmas, BWG supported the British Veterinary Associations\u2019 call for responsible retailers to consider not using flat-faced dogs on Christmas jumpers and other festive merchandise.<\/p>\n<p>Dan continued: \u201cWhile we hope these figures indicate our concerns about flat-faced dogs may be starting to reach the public and that the unprecedented demand we\u2019ve seen in recent years could be declining slightly, there are still thousands of flat-faced dogs being bred outside any umbrella of influence by irresponsible breeders and being bought by poorly informed owners. We will not rest on our laurels; we must continue to work together to protect the health and welfare of these still very much popular dogs, as many dogs continue to suffer due to impulsive puppy buying habits and indiscriminate, opportunistic, profit-focused breeders. In addition, there are now hundreds of thousands of flat-faced dogs already owned in the UK and who may suffer increasing welfare issues as they reach middle age and older. The flat-faced dog issue is not yet solved.<\/p>\n<p>\u201cWe\u2019re also aware of extreme features in other breeds, such as Dachshunds, which now seem to be increasing in popularity and could become the new \u2018breed of the moment\u2019. Extremes of conformation in any animal are a cause for concern so we continue to urge puppy buyers again to really consider their decision before they buy a puppy, instead of choosing a dog because of fashion.\u201d<\/p>\n<p>Bill Lambert, Senior Health and Welfare Manager at the Kennel Club and member of the BWG said: \u201cWe encourage all puppy buyers to think very carefully about any puppy buying decision, but especially if they are thinking of getting a flat-faced dog. We hope the new figures are a sign of this message getting through and that there are now fewer, better-informed owners buying from responsible breeders who are doing all they can to breed healthy puppies.<\/p>\n<p>\u201cA good breeder will health test the parents before they are bred from and will always show buyers the mum, and ideally the dad, so that they can see if they have exaggerated features such as overly short muzzles, partially closed nostrils or excessive skin folds, which are likely to be passed onto the pup and to cause health problems.\u201d<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>Should people be buying brachycephalic dogs?<\/strong><\/p>\n<p style=\"text-align: center;\">BWG position statement released following the televised discussion on Channel 5&#8217;s Jeremy Vine<\/p>\n<p style=\"text-align: center;\">Feb 26, 2019<\/p>\n<p><strong>The challenges:<\/strong><\/p>\n<p>The recent explosion in the population of flat-faced dogs in the UK is causing real concern across the dog welfare world, from vets to breeders to rescue organisations. Brachy dogs face three big problems:<\/p>\n<ul>\n<li>The well-recognised health problems associated with their body shape which can include breathing difficulties, skin fold infections, eye disease, difficulty giving birth and spinal disease.<\/li>\n<li>High demand aligned with online advertising has created a mass market for poorly bred puppies from low-welfare establishments either in the UK or illegally imported from abroad bred with a focus on profit rather than health<\/li>\n<li>Rehoming centres are reporting that these breeds are being relinquished to rehoming centres in unprecedented numbers when owners face the stark reality of insurance and veterinary care costs to treat the conditions which they can be pre-disposed to due to their conformation.<\/li>\n<\/ul>\n<p><strong>The solutions:<\/strong><\/p>\n<p><strong>We would like to see a reduction in mass demand for brachycephalic breeds, with smaller numbers of better-informed owners acquiring the healthiest dogs.<\/strong><\/p>\n<p>We want people who are considering getting one of these dogs to better understand the serious health problems that they can have, however cute they may seem. However, we recognise that the huge surge in the popularity of flat-faced dogs is fuelled in part by their social media appeal and mass use in advertising. So we\u2019re actively working with the advertising industry to help people understand the problems and to prevent further normalisation of the \u2018flat-faced\u2019 look without a clear understanding of the health issues that this can cause for dogs.<\/p>\n<p>Signs such as snorting or snoring can be seen as desirable or normal for these breeds, but are often indicative of breathing problems which should be checked by a vet. They are prone to overheating, even in mildly warm weather. They can find exercise challenging due to their breathing problems, so can easily become overweight, which in turn makes their breathing problems even worse.<\/p>\n<p>Owners undoubtedly love their dogs, and these breeds are very lovable, but they deserve better from us, and we\u2019re determined to help improve things for them.<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center;\"><strong>Christmas message: Please avoid using brachycephalic animals in marketing and advertising<\/strong><\/p>\n<p style=\"text-align: center;\">Dec 14, 2018<\/p>\n<p><em>\u201cChristmas is a time of celebration; the Brachycephalic Working Group urges companies to avoid using brachycephalic (flat-faced) animals in any marketing and advertising campaigns and instead to promote positive animal welfare through more responsible use of pet imagery.\u201d<\/em><\/p>\n<p>Inappropriate usage of pets across many forms of advertising and marketing materials has the potential to normalise hereditary defects, poor welfare, and inappropriate diet and housing. Sadly, it can also drive demand for certain breeds and types of animals with physical and behavioural problems that are not always immediately recognised by the public. The Brachycephalic Working Group (BWG) considers that we each have a social and moral responsibility to work together to protect the health and welfare of current and future generations of animals from problems associated with extreme conformation.<\/p>\n<p>As part of our wider efforts towards more responsible messaging, the BWG supports the British Veterinary Association\u2019s (BVA) recommendation that all animal imagery in advertising\u00a0 should depict pets in situations that meet their welfare needs as far as possible. The BVA <a href=\"https:\/\/www.bva.co.uk\/uploadedFiles\/Content\/Workplace_guidance\/Ethical_guidance\/Pets%20in%20advertising%20guide.pdf\">Pets in advertising: A social concern<\/a> guidelines aim to provide good practice guidance on the responsible use of pet animals in advertising, marketing and communications materials. The guidance covers all representations of pet animals in advertising or communications materials that may influence owner behaviour, including the use of cartoon and computer-generated images (CGI). The recommendations made in these guidelines are intended to support decision-making on the use of animals in marketing materials and to enable advertisers to promote positive animal welfare through the appropriate use of animal imagery.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decade of campaigning sees significant decline in flat-faced dog registrations &#8211; 7th May 2026 Welfare concerns over Pug with very noisy breathing winning a Richard Madeley Lookalike competition Animal Welfare Experts Call on all UK Organisations to Show Responsible Behaviours to help Tackle Welfare Crisis caused by Brachycephaly (flat-faced) in Dogs &#8211; 3 February 2025\u00a0\u00a0 &hellip; <a href=\"https:\/\/www.ukbwg.org.uk\/?page_id=234\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Press releases and statements<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-234","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=\/wp\/v2\/pages\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234"}],"version-history":[{"count":10,"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=\/wp\/v2\/pages\/234\/revisions"}],"predecessor-version":[{"id":950,"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=\/wp\/v2\/pages\/234\/revisions\/950"}],"wp:attachment":[{"href":"https:\/\/www.ukbwg.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}